The Custom Workroom Conference – A Fantastic Event For The Drapery and Soft Furnishings Manufacturing Industry.
The custom soft furnishings and window treatments workroom industry is full of friendly, generous and fun people. When they get together it’s pretty magical…
The dust is still settling from the annual Custom Workroom Conference and the exhibitors, attendees, and instructors who came from every corner of the US and even the UK are home now. They are probably sliding back in to their usual routines today but not with the usual mindset. They are filled with a new confidence and zeal that can only be found at the CWC. It has a unique and powerful mojo that stimulates and educates the timid newbies and the seasoned veterans alike. As an industry supplier we are exposed to several different segments or sub-cultures within the interior design and window treatments industries. Among those groups the drapery workroom industry stands out as a profoundly inclusive group that enjoys sharing knowledge and helping each other succeed like true friends should. Nowhere is that camaraderie on display more than at the Custom Workroom Conference and it is truly a beautiful thing to behold.
Our national sales director Anita Boetsma and Dan Osborne, our rep for NC, SC, and GA were working hard at the Helser Brothers booth educating people about our new products while my wife Alicia and I were having a blast officiating the first ever Helser Brothers Stitch Rally. I know that it does not seem very fair for us to take the fun job but trust me when I tell you that Anita is perfectly happy just to be in the company of her industry buddies.
The Stitch Rally was a hit; we had about 100 contestants tearing around the track with fans enthusiastically cheering them on all day long.
Every participant received a highly fashionable Stitch Rally t-shirt as a memento.
The competition had kind of a fierce/friendly hybrid-vibe which was to be expected considering the high stakes. The top three finishers each scored trophies with 300, 200, and 100 dollar Amazon gift-cards and finishers 4-13 will receive a $100 Helser Brothers credit.
The Stitch Rally was a ton of fun for everyone, but I think we had the most fun of all! We do plan to make this an annual event so keep an eye on the Helser Brothers social media sites and your email inbox for details. SEE YA SOON!