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Introducing the New Motorized Traversing French Pole

September 19, 2025

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The new Vervo Motorized Traverse French Pole seamlessly blends elegance with modern automation, offering designers the best of both worlds.

The Motorized French Pole was engineered for the growing number of designers and homeowners who are choosing motorized solutions for their window treatments, but also want the elegant look of a traditional French return. Its full French return helps to block side light exposure and ensure greater privacy. Unlike other traverse French poles with pre-cut, pre-bent return arms, the patent pending MFP is crafted in a single piece with a customizable return. This eliminates distracting splice seams and provides greater design flexibility.

Read our feature in AP News here: https://apnews.com/press-release/pr-newswire/helser-brothers-to-showcase-the-one-of-a-kind-motorized-french-pole-at-cwc-2025-dd9cb1210ed22d69259a3b6b98f6922e

Article Excerpt

The new Vervo Motorized Traverse French Pole seamlessly blends elegance with modern automation, offering designers the best of both worlds.

CHANDLER, Ariz., Sept. 19, 2025 /PRNewswire/ — Helser Brothers, a premier manufacturer of custom drapery hardware showcases, the innovative Motorized French Pole at the Custom Workroom Conference (CWC) 2025.

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