It may be halfway through the year, but that doesn’t mean we can’t make good on our New Years resolutions! This year, we resolved to make our web-store easier. Both to use and on the eye, and this weekend (July 13th and 14th), we made good on that promise. Make sure to check it out over at www.helserbrothers.com, but feel free to keep reading for a quick guide to the changes we have made!
BRANDING
We have introduced a new logo and color scheme that can be seen throughout our site and social media.
EASIER NAVIGATING
A big concern from clients was the navigation to and from products, as well as, in between the product lines. While fixing this issue, we updated the page layout with gorgeous new images. Below shows the new landing page for our various product lines. It is arranged alphabetically for ease of use (with the exception of a couple choice categories). Once a line is selected, you will have a brief description and a variety of subcategories that lead you to your product pages.
NEW PRODUCT LINES
We are now offering an online only product line called HB NOW. It is a quick-ship line with limited products in limited finishes and sizes. These quick-ship lines will ship within 24 hours of purchasing (same day if purchased before 12 PM PST). This makes an amazing option for those looking for high quality rods with a quick lead time.
In Samples & Sales Kits, we are now offering our various finish chip decks, hand samples, and sales kits online for easy ordering. Showroom rods will be setup at a later date.
FINISH LIBRARY
We heard your requests for a page dedicated to finishes and we upped the ante! Not only do we have a finish page with all of our finishes displayed in chromatic order. But each finish has its own page with descriptions and links to product lines it can be used in (see right)! We plan on updating these pages with more images in the future so you can see each finish in a variety of applications.
ONLINE CATALOG
Another major feedback we have received was the lack of accessibility to read and download our full color catalog.
Well, with this update we are not only unveiling our brand new catalog and price-list. We are also offering an embedded version on the website you can view and download at your convenience! You can also request a digital version of the price list, as well as physical version of both! All of these options can be found on our “Request Catalogs” page.
IMPROVED PRODUCT PAGES
In order to make purchasing easier, we have made a few changes to our product pages.
The biggest change is the implementation of a visual finish selector (seen right), rather than the previous text list. This rids you of the need to consult your finish deck or reference images to figure out which ones to order.
Other changes include:
- New, updated, and alternate product images
- Diagrams for important information, such as clearance and measurement diagrams
- Updated and detailed product information
- Social Media posting links and sharing options
CART & CHECK OUT CHANGES
We have implemented a few useful changes to the cart and check out:
- You can now save and load previously saved carts, for those multi room/client orders.
- We also added a way to attach files to your orders in case you want to send a picture of your needs.
- Your account shipping and billing address will now auto-fill to save you time on future orders.
This about covers the current changes, but don’t think that that means we are done! We take all of your feedback and concerns into consideration. We have a lot of awesome (and useful) plans for improving the site in the works. If you have any ideas, feedback, or have found any bugs, do not hesitate to let us know!
You can call us at 480-497-8191, email us at i[email protected]. Or chat with an actual live Helser Brothers agent during business hours on our online chat (see lower left).